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Our vision on product

We are committed to offering compliant and sustainable products to our customers and end-users. Our objective is to reduce the use of virgin plastics and increase the use of (certified) recycled and organic materials both in product and packaging. We see sustainable branding as a key element in our product offering.

Materials

WHAT: Transition to recycled or renewable materials in our products and maximize material efficiency, product longevity, and recovery HOW: our sustainable ranking tool helps to identify sustainable opportunities for our products. Actively transition to recycled plastics in our (manufactured) products. Focus on product certifications like GOTS/GRS/FSC® to give assurance. Invest in (certified) sustainable branding techniques. Partnerships with Prevented Ocean Plastics (recycled plastic) and Nature Office (CO2 footprint) 2025 GOAL: 100% of new products to contain sustainable materials.

Packaging

WHAT: Transition to recycled or renewable materials in our packaging and reducing packaging material. Less storage and handling, less fuel and reduced emissions, and minimized waste. HOW: actively change the packaging for all new items launched from 2021 into sustainable materials, reduce virgin plastics where possible in packaging. Develop a packaging protocol for packaging sourced in our own facilities. Measure CO2 impact packaging and set KPI’s for reduction (starting 2021) 2025 GOAL: 50% reduction of virgin plastics in packaging.

Circular Design

WHAT: Transition to circular designed products with a focus on longevity, circularity and minimal waste. HOW: actively develop circular projects (Apparel & Americano®) in cooperation with customers and end-users. Develop take-back systems and rebranding options. 2025 GOAL: offer multiple circular product options in key categories.

Code Profiler (Memory usage: real - 29360128, emalloc - 27948408)
Timer Id Time Avg Cnt Emalloc RealMem
cache_frontend_create 0.001385 0.000692 2 31,048 0
magento 0.326029 0.326029 1 25,347,120 20,971,520
·  store.resolve 0.002705 0.002705 1 399,112 0
·  ·  EVENT:model_load_before 0.000726 0.000363 2 365,280 0
·  session_start 0.001392 0.001392 1 20,592 0
·  EAV: Magento\Eav\Model\Config::_initEntityTypes 0.000344 0.000344 1 32,936 0
·  EVENT:customer_session_init 0.000519 0.000519 1 173,000 0
·  routers_match 0.100652 0.100652 1 3,214,512 2,097,152
·  ·  load_area:frontend.translate 0.000772 0.000772 1 53,384 0
·  ·  EVENT:controller_action_predispatch 0.013709 0.006854 2 348,296 0
·  ·  ·  OBSERVER:persistent_quote 0.012394 0.006197 2 332,456 0
·  ·  CONTROLLER_ACTION:cms_page_view 0.066313 0.066313 1 2,225,136 2,097,152
·  ·  ·  action_body 0.066296 0.066296 1 2,224,416 2,097,152
·  ·  ·  ·  EVENT:magento_cms_api_data_pageinterface_load_after 0.000878 0.000878 1 50,896 0
·  ·  ·  ·  ·  OBSERVER:legacy_model_cms_page_after_load 0.000847 0.000847 1 49,496 0
·  ·  ·  ·  ·  ·  EVENT:cms_page_load_after 0.000743 0.000743 1 47,824 0
·  ·  ·  ·  ·  ·  ·  OBSERVER:pfconcept_cms_page_load 0.000721 0.000721 1 46,352 0
·  ·  ·  ·  EVENT:cms_page_render 0.007151 0.007151 1 84,976 0
·  ·  ·  ·  ·  OBSERVER:magento_versionscms 0.007114 0.007114 1 83,608 0
·  ·  ·  ·  LAYOUT 0.042160 0.014053 3 1,870,360 2,097,152
·  ·  ·  ·  ·  layout_load 0.000961 0.000961 1 66,880 0
·  ·  ·  ·  ·  layout_generate_xml 0.001937 0.001937 1 3,376 0
·  ·  ·  ·  ·  layout_generate_blocks 0.037267 0.037267 1 1,778,072 2,097,152
·  ·  ·  ·  ·  ·  Magento\Framework\View\Layout::Magento\Framework\View\Layout::generateElements 0.032322 0.032322 1 1,851,256 2,097,152
·  ·  ·  ·  ·  ·  ·  generate_elements 0.031099 0.031099 1 1,204,432 2,097,152
·  ·  ·  ·  ·  ·  ·  ·  EAV: Magento\Eav\Model\Config::getEntityType 0.000380 0.000008 49 3,800 0
·  ·  ·  ·  ·  ·  ·  ·  EVENT:core_layout_block_create_after 0.000494 0.000008 62 -18,400 0
·  ·  ·  ·  ·  EVENT:layout_generate_blocks_after 0.001582 0.001582 1 17,400 0
·  ·  ·  ·  ·  ·  OBSERVER:javra_layout_generate_blocks_after 0.001365 0.001365 1 13,304 0
·  ·  ·  ·  ·  ·  ·  session_start 0.001185 0.001185 1 10,944 0
·  LAYOUT 0.184829 0.184829 1 19,401,704 18,874,368
·  ·  layout_render 0.184815 0.184815 1 19,401,288 18,874,368
·  ·  ·  EVENT:view_block_abstract_to_html_before 0.004245 0.000104 41 294,056 0
·  ·  ·  ·  OBSERVER:magento_advancedcheckout 0.003476 0.000085 41 269,312 0
·  ·  ·  EVENT:view_block_abstract_to_html_after 0.000413 0.000010 41 -11,416 0
·  ·  ·  TEMPLATE:/opt/magento-stack/apps/magento/htdocs/vendor/magento/module-theme/view/frontend/templates/html/container.phtml 0.002644 0.001322 2 87,144 0
·  ·  ·  EVENT:core_layout_render_element 0.011496 0.000157 73 47,632 0
·  ·  ·  ·  OBSERVER:pagecache 0.008977 0.000123 73 3,992 0
·  ·  ·  ·  OBSERVER:mageplaza.productslider.addblock 0.000426 0.000006 73 6,376 0
·  ·  ·  TEMPLATE:/opt/magento-stack/apps/magento/htdocs/vendor/magento/module-catalog/view/base/templates/js/components.phtml 0.028484 0.028484 1 209,416 0
·  ·  ·  ·  EVENT:view_block_abstract_to_html_before 0.000349 0.000029 12 9,008 0
·  ·  ·  ·  ·  OBSERVER:magento_advancedcheckout 0.000136 0.000011 12 2,168 0
·  ·  ·  ·  EVENT:view_block_abstract_to_html_after 0.000118 0.000010 12 -3,144 0
·  ·  ·  ·  EVENT:core_layout_render_element 0.002011 0.000168 12 9,448 0
·  ·  ·  ·  ·  OBSERVER:pagecache 0.001579 0.000132 12 1,208 0
·  ·  ·  ·  ·  OBSERVER:mageplaza.productslider.addblock 0.000071 0.000006 12 2,360 0
·  ·  ·  ·  TEMPLATE:/opt/magento-stack/apps/magento/htdocs/vendor/magento/module-page-builder/view/frontend/templates/widget_initializer.phtml 0.022063 0.022063 1 180,296 0
·  ·  ·  TEMPLATE:/opt/magento-stack/apps/magento/htdocs/app/design/frontend/PfConcept/JavraPfConcept/Smile_ElasticsuiteCore/templates/search/form.mini.phtml 0.001943 0.001943 1 12,904 0
·  ·  ·  TEMPLATE:/opt/magento-stack/apps/magento/htdocs/app/design/frontend/PfConcept/JavraPfConcept/Magento_Customer/templates/form/account-option.phtml 0.006925 0.006925 1 76,736 0
·  ·  ·  ·  TEMPLATE:/opt/magento-stack/apps/magento/htdocs/app/code/Javra/CountrySwitcher/view/frontend/templates/country-switcher.phtml 0.001208 0.001208 1 18,736 0
·  ·  ·  ·  TEMPLATE:/opt/magento-stack/apps/magento/htdocs/app/design/frontend/PfConcept/JavraPfConcept/Magento_Checkout/templates/cart/minicart.phtml 0.002983 0.002983 1 24,400 0
·  ·  ·  TEMPLATE:/opt/magento-stack/apps/magento/htdocs/vendor/magento/module-customer/view/frontend/templates/account/authentication-popup.phtml 0.001140 0.001140 1 5,344 0
·  ·  ·  TEMPLATE:/opt/magento-stack/apps/magento/htdocs/app/design/frontend/PfConcept/JavraPfConcept/Magento_Theme/templates/html/footer/footer-items.phtml 0.027007 0.027007 1 1,790,544 0
·  ·  ·  ·  EVENT:magento_cms_api_data_blockinterface_load_after 0.001724 0.000431 4 12,232 0
·  ·  ·  ·  ·  OBSERVER:legacy_model_cms_block_after_load 0.001627 0.000407 4 8,936 0
·  ·  ·  ·  ·  ·  EVENT:cms_block_load_after 0.001371 0.000343 4 5,256 0
·  ·  ·  ·  ·  ·  ·  OBSERVER:pfconcept_cms_block_load 0.001287 0.000322 4 1,944 0
·  ·  ·  TEMPLATE:/opt/magento-stack/apps/magento/htdocs/vendor/magento/module-store/view/frontend/templates/switch/stores.phtml 0.046729 0.046729 1 15,606,880 16,777,216